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The $3M Side Hustle King: Why Everything You Know About Focus is Wrong

How one entrepreneur shattered conventional wisdom and built a multi-million dollar empire by chasing "shiny objects"

The Guy Who Broke All the Rules (And Made $8K a Day Doing It)

Picture this: You're scrolling through LinkedIn, and every business guru is screaming the same thing at you: "FOCUS! Pick one thing! Stick to it! Stop chasing shiny objects!"

Meanwhile, there's this guy quietly making $3 million a year from six different side hustles. He's got a floating golf course, a secret pickleball club, and he's literally reselling gas station snacks for $500K a month.

His secret? He does the exact opposite of what everyone tells you to do.

Meet the Side Hustle King – the guy who turned "shiny object syndrome" into a superpower and proved that sometimes the best business advice is to ignore business advice entirely.

The "Focus is Overrated" Revolution

Here's the thing that'll blow your mind: This guy believes focus is actually holding most people back.

Think about it like this – you know how restaurants always tell you to try everything on the menu when you're new? That's because they know you need to taste different flavors before you find your favorite dish. Business works the same way.

"Compounding doesn't care if you have 1 business or 12," he says. "What matters is staying in the game long enough to find what works."

And here's the kicker – when you do find that perfect product-market fit, focus happens naturally. You don't have to force it. It's like falling in love – when you know, you know.

The "Restaurant Hostess" Approach to Life

One of his most counterintuitive life hacks? Say yes to everything.

He calls it the "restaurant hostess analogy." Ever notice how the best hostesses at busy restaurants never look stressed, even when they're juggling 20 tables? They've trained their stress tolerance by taking on more than they thought they could handle.

"Most people are operating at maybe 30% of their potential," he explains. "When you take on too much, you don't break – you evolve."

This is Parkinson's Law in action: Work expands to fill the time available. But flip it around – give yourself more work, and you'll magically find more capacity. It's like your brain has hidden RAM you didn't know existed.

Nine Side Hustles That'll Make You Question Everything

Let's dive into the actual businesses that are making this guy rich. Fair warning: Some of these are so simple you'll either laugh or get mad that you didn't think of them first.

1. The Floating Golf Course (AKA "Outdoor Casino")

Picture a floating green in the middle of a lake. Golfers pay $40 for 20 shots at a $10,000 hole-in-one prize. The odds? About 1 in 25,000.

It's basically a casino disguised as a golf game. The business makes $300K-$500K a year, and the best part? It's Instagram catnip. People can't help but film themselves trying to make the shot.

The genius here isn't the golf – it's understanding that people will pay good money for terrible odds if you make it fun enough.

2. Facebook Marketplace Lead Generation (The $9.8M Bitcoin Play)

Here's where it gets wild. While everyone's dumping money into Google Ads, this guy is posting organic listings on Facebook Marketplace and generating millions in sales.

His most extreme example: In 2021, he sold $9.8 million worth of Bitcoin mining equipment in three months. Zero ad spend. Just clever Facebook Marketplace posts.

The trick? He listed only the hosting price ($200) to get people to click, then pitched them on the full $10K+ mining setup. Pre-sold everything, bought from China later. 30% margins on positive cash flow.

3. The Garage Shelving Empire

Sometimes the best businesses are hiding in plain sight. This guy noticed people needed better garage organization, so he started building custom shelving systems using Costco bins and 2x4s.

$180K net profit per year. All leads from Facebook Marketplace. Total startup cost? A $300 saw and some lumber.

The lesson? There's probably a simple, boring problem in your neighborhood that someone would pay good money to solve.

4. The Buc-ee's Snack Arbitrage (Permissionless Entrepreneurship)

Buc-ee's is this legendary Texas gas station chain that does $3 billion in revenue. They had amazing snacks and merchandise, but they didn't sell online.

So our guy launched BeaverSnacks.com and started reselling their stuff with 100% markup. No permission. No partnership. Just saw an opportunity and took it.

The result? $300K-$500K per month. And when Buc-ee's found out, instead of suing him, they endorsed him. Sometimes it's better to ask for forgiveness than permission.

5. The Secret Pickleball Club (Membership Magic)

Here's a masterclass in simple, scalable business models. He converted a warehouse into a private indoor pickleball court. No employees. Just keycard access, cameras, and a part-time cleaner.

$149/month membership, capped at 150 members. That's $22K in monthly revenue with only $2K in overhead. The secret? Create artificial scarcity and let people feel like they're part of something exclusive.

6. The Pet Cremation Logistics Play

This one's morbid but brilliant. He identified that pet cremation has 90%+ margins but terrible logistics. So he became the middleman – picking up pets from vets and delivering them to cremation facilities.

Plus, he runs SEO websites generating nationwide cremation leads. It's boring, it's emotional, and it's incredibly profitable because nobody wants to think about it until they have to.

7. The B2B Stump Grinding Discovery

Sometimes the best business ideas come from solving your own problems. While running a tree trimming service, he noticed that most tree companies hate dealing with stump grinding.

So he had a VA call 1,000 tree services in Houston. 50% said they'd outsource stump grinding. Boom – instant B2B service opportunity.

The framework here is gold: Call your potential competitors, find their pain points, then solve them with a specialized service.

8. Tourist Trap Transplants

Ever been to Balboa Island and paid $7 for a frozen banana? That tiny shop does $7 million a year. The idea? Copy proven tourist traps and drop them in other tourist locations.

Mini donuts, funnel cakes, old-timey photo booths – these aren't revolutionary concepts. They're just proven formulas waiting to be copy-pasted somewhere new.

9. The Toasted Tours Wine Bus

A shipping container converted into an open-air wine tour bus. $1M+ in year one with 60% margins. Why? Because it's a rolling Instagram post. People can't help but film themselves on this thing.

The lesson: In the age of social media, being visually viral is a legitimate business strategy.

The "Copy-Paste Millionaire" Framework

Here's probably the most controversial part of his philosophy: Stop trying to innovate. Just copy what works.

"Don't innovate features first," he says. "Copy how they're doing it."

His method:

• Find successful local competitors

• Use Meta Ad Library to study their ads

• Reverse engineer their pricing, funnels, and operations

• Copy the model exactly before adding any "improvements"

It sounds almost too simple, but think about it – why reinvent the wheel when you can just build a better wheel factory?

The Anti-Productivity Productivity System

While everyone's obsessing over Notion dashboards and elaborate CRM systems, this guy uses browser tabs as his to-do list. He avoids meetings, time-batches calls, and embraces context-switching.

His philosophy? Speed and scrappiness beat perfect planning every time.

He's got four kids and never misses family dinner. His secret isn't time management – it's energy management. He knows that most "productivity" advice is just procrastination in disguise.

The Research Methods That Actually Work

Forget spending months on market research. Here's how he validates ideas fast:

Facebook Instant Forms + Typeform Surveys: Test demand before building anything. His pickleball club was validated with a simple Facebook ad that led to a survey.

Google Keyword Planner: For service businesses, this tells you exactly what people are searching for and how much they're willing to pay.

VA Phone Campaigns: Sometimes the best market research is just calling people and asking what they need. Old school, but it works.

Meta Ad Library: See exactly what ads your competitors are running. It's like having X-ray vision for their marketing strategy.

Why This Approach Works (And Why It Might Not Work for You)

This isn't for everyone. If you're looking for the next unicorn startup or you want to change the world, this probably isn't your path.

But if you want cash flow, freedom, and the ability to support your family while building something meaningful, this framework is gold.

The businesses aren't glamorous. They're not going to land you on magazine covers or TED Talk stages. But they're profitable, scalable, and surprisingly fulfilling.

The Uncomfortable Truth About Modern Business

Here's what nobody wants to admit: Most successful businesses aren't revolutionary. They're just good execution of proven ideas.

Instagram wasn't the first photo app. Uber wasn't the first taxi service. Amazon wasn't the first online bookstore.

The magic isn't in the idea – it's in the execution. And sometimes the best execution is just doing what already works, but doing it better or somewhere else.

Your Next Steps (If You're Brave Enough)

1. Stop looking for the "perfect" business idea. Look for proven models you can copy.

2. Start saying yes to more things. Your capacity is probably 3x what you think it is.

3. Use Facebook Marketplace. Seriously. It's the most underutilized lead generation tool on the planet.

4. Test fast and cheap. Facebook ads, keyword research, and direct outreach can validate most ideas in a week.

5. Think local first. Global markets are competitive. Local markets are full of boring, profitable opportunities.

The Bottom Line

The Side Hustle King didn't get rich by following conventional wisdom. He got rich by questioning it.

Maybe focus isn't the answer. Maybe you should chase shiny objects. Maybe the best business ideas are hiding in plain sight, waiting for someone brave enough to copy them.

The question isn't whether you can do this. The question is whether you're willing to ignore what everyone else is telling you and try something different.

Because while everyone else is focused on finding their "one thing," you could be building six different income streams that add up to something extraordinary.

The choice is yours. But remember – compounding doesn't care if you have one business or twelve. It just cares that you stay in the game long enough to win.

Ready to become a copy-paste millionaire? The playbook is right here. All you have to do is stop reading and start doing.