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- Stop Using ChatGPT Wrong: The Business Owner's Guide to AI That Actually Works
Stop Using ChatGPT Wrong: The Business Owner's Guide to AI That Actually Works
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Hey, Josh here. Check this out…
You're Probably Doing It All Wrong (And That's Okay)
Let's be real. Most of us are using ChatGPT like it's Google with a fancy hat. We ask it basic questions and wonder why the answers suck.
But here's the thing: ChatGPT isn't a search engine. It's more like having a really smart business partner who never sleeps, never gets tired, and never asks for a raise.
The problem? You're not talking to it like a partner. You're talking to it like a tool.
Time to change that.
The Big Mistake Everyone Makes
Instead of asking: "What are some good business ideas?"
Try this: "What are eight under-the-radar business ideas that people are buzzing about in online forums? Ideas that could explode in the next few years?"
See the difference? The first question gets you generic garbage. The second gets you gold.
Why this works for your business: Specific questions get specific answers. Generic questions get generic answers. Your competition is asking generic questions.
Feed It Real Context (Like Your Life Depends On It)
Here's what most people do wrong. They expect ChatGPT to read their mind.
Instead of: "Write this email better."
Try: "Write this email so a fifth-grader could understand it."
Even better: "I need you to rewrite this email. Make it simple. Use short sentences. My customers are busy and stressed. They don't have time for fancy words."
Business application: Upload examples of your best-performing emails. Ask ChatGPT what makes them work. Then use those insights to create better emails every time.
Build Systems, Not One-Off Answers
This is huge. Stop thinking about single prompts. Start thinking about workflows.
Don't ask for one good email. Ask for a system that writes good emails forever.
Here's how:
Create the perfect email prompt
Test it 10 times
Save the best results
Ask ChatGPT what makes those emails great
Build a custom GPT with those insights
Real-world example: I know a guy who built a customer service system this way. Now every response sounds like it came from his best employee. His customers love it. His team loves it. His stress levels dropped by 90%.
Layer Your Prompts (This Changes Everything)
Don't expect perfection on the first try. Think of it like building a house. You don't start with the roof.
The process: Input → Refine → Reword → Test → Deploy
Here's a real example:
First prompt: "Write a marketing email for my plumbing business."
Second prompt: "Make it more personal. Like I'm talking to a neighbor."
Third prompt: "Add urgency. But don't be pushy."
Fourth prompt: "Make the subject line more curious."
Each layer makes it better. Each layer teaches you how ChatGPT thinks.
Test Your Ideas Before You Bet the Farm
Want to know if your marketing will work? Don't guess. Test it.
Here's a brilliant trick: Ask ChatGPT for eight different marketing angles. Take four of them. Post them as a poll on Instagram. "Which title would make you click?"
Run the poll for 30 minutes. Take the winners. Do it again. Now you know what works.
No audience? No problem. Ask ChatGPT to simulate the responses. It's better than guessing.
Write Like a Human (Not a Robot)
The magic words: "Write this at a fifth-grade reading level."
Why? Because smart people made complicated things simple. Dumb people make simple things complicated.
Donald Trump speaks at a fifth-grade level. So does Oprah. So does every successful marketer you know.
Business tip: Take your website copy. Run it through ChatGPT. Ask it to simplify everything. Watch your conversions go up.
The Hook That Never Fails
This formula works for everything. Emails. Social posts. Presentations. Sales letters.
The formula:
Ask an interesting question at the start
Don't answer it right away
Give the answer at the end
Make sure the answer is worth it
Example: "Would you believe that in China, they have vending machines that melt your gold and put cash in your bank account? You won't believe how much money these make each month. But first, let me tell you how they work..."
Now everyone reads to the end.
Mine for Gold (In Plain Sight)
Here's a prompt that finds hidden gems: "Give me quotes about [your industry] that are pure gold but don't appear often online."
Instead of the same boring advice everyone shares, you get fresh insights. Fresh insights get attention. Attention gets customers.
Turn Reviews Into SEO Gold
Take your customer reviews. Feed them to ChatGPT. Say: "Turn these reviews into blog posts. Use keywords like [your keywords]. Make them SEO-friendly."
Why this works: Your customers are already talking about what your future customers are searching for. You're just organizing it better.
The Cold Email Hack
"Find one-star reviews in [your industry]. Help me write a cold email to fix their problem."
Go to Google Maps. Find businesses with bad reviews. Copy their reviews. Paste them into ChatGPT. Now you have a reason to reach out. You have a solution to their problem.
Real talk: This is how you find customers who need you right now.
The Personal Business Plan
"Here's what I have: [your resources]. Here's my situation: [your skills and time]. Give me a launch plan."
Example: "I have a truck, spare time, and access to firewood. Give me a business plan."
Or: "I make $80,000 a year. I have 15 hours a week. I'm good at sales but hate operations. Give me 20 business ideas."
Then refine: "I like these four ideas. Give me 20 more similar to these."
Why this works: You're not asking for generic advice. You're asking for advice that fits your exact situation.
Make Them Compete
Here's a game-changer from a smart guy named Greg Eisenberg:
Open ChatGPT, Claude, Perplexity, and Grok. Ask the same question to all four. Pick your favorite answer.
Then go to another AI and say: "ChatGPT gave me this answer and I loved it. I thought you were better than ChatGPT. Prove it."
Watch the magic happen.
Everyday Hacks That Save Hours
Recipe hack: Paste a link to any recipe blog. Say: "Just give me the recipe. Skip the ads and life story."
Video hack: Paste a YouTube link. Say: "Give me 10 bullet points of the most interesting parts."
Fridge hack: Take a photo of your fridge. Say: "Make me dinner with what you see."
Money hack: Upload your bank statement. Say: "Look at my recurring charges. Where can I save money?"
The Secret Sauce
Here's what most people miss: Be vulnerable with ChatGPT. Use it like a therapist.
Had a fight with a customer? Feed ChatGPT the whole story. Ask: "How could I handle this better?"
Struggling with a business decision? Give it all the context. Ask: "What am I missing?"
Why this works: The more context you give, the better advice you get. The better advice you get, the better decisions you make.
Red Flags to Avoid
The M-dash problem: ChatGPT loves M-dashes (—). If you see them everywhere, people know you used AI. Do a find-and-replace.
The context limit: ChatGPT forgets things. Use projects to keep important info handy.
The emoji problem: ChatGPT loves emojis. Your customers might not. Edit them out.
Your Next Steps
Pick one technique from this guide
Test it in your business this week
Track what works
Double down on winners
Teach your team
Remember: The quality of your questions determines the quality of your results. Ask better questions. Get better answers. Build a better business.
The Bottom Line
ChatGPT isn't just a tool. It's your new business partner. But like any partnership, you get out what you put in.
Stop asking it for facts. Start asking it for systems.
Stop giving it generic prompts. Start giving it your real problems.
Stop using it like Google. Start using it like the smartest person you know.
Your competition is still asking "What are some good business ideas?"
You're going to ask "What are eight under-the-radar opportunities that could explode in the next two years, based on these specific trends I'm seeing?"
That's the difference between playing small and playing to win.
Now go make it happen.