The Best First Business to Start That Aren't Dropshipping

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How 433 Investors Unlocked 400X Return Potential

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

The $100K Print-on-Demand Strategy Nobody's Talking About

Source: The Koerner Office Podcast interview with Cody Schneider

Most people are still stuck thinking drop shipping is the way to make money online.

They're wrong.

While they're waiting a month for crappy products from China, smart operators are building $100K+ businesses with something way simpler.

The Problem With Drop Shipping (And Why Print-on-Demand Wins)

Here's what actually happens with drop shipping:

Some woman in Kansas orders a $30 gadget. It takes a month to arrive. By then, she's already disputed the charge. When it finally shows up, it's garbage quality in weird packaging.

The trend that made you rich on TikTok? Dead by the time the product arrives.

Print-on-demand is different.

The AI-Powered Etsy Strategy That Changes Everything

Cody Schneider has been selling on Etsy for 10+ years. He just cracked the code on using AI to scale this business model.

Here's how it works:

Step 1: Find What's Already Winning

Use a tool called Everbe (think Jungle Scout for Etsy). Search "horse sweatshirt" or any generic term. The tool shows you estimated sales, revenue, search volume.

You're not guessing. You're copying success.

Step 2: Let AI Do The Heavy Work

Take a screenshot of the winning product. Feed it to ChatGPT with this prompt: "Generate a version of this."

What used to require hiring 10 designers in the Philippines now takes 30 seconds.

Step 3: Automate Everything

Here's where it gets interesting. Cody uses N8N (automation software) to:

  • Pull winning products from research

  • Send images to ChatGPT API

  • Remove backgrounds automatically

  • Upload to Printify

  • Post to Etsy

The whole middle section runs itself.

The Numbers Game

This isn't about creating one viral product. It's about volume.

You need 10,000 listings on Etsy. Maybe 50 will make real money. The rest break even or lose small amounts.

Classic 80/20 rule. 20% of your products make 80% of your revenue.

Why This Works (The Parasite SEO Secret)

When someone searches "horse sweatshirt" on Google, Etsy shows up on page one. You're borrowing their authority.

Etsy has 19 million product pages. Each one is an opportunity for you to rank.

They do the traffic work. You just make products people want to buy.

The Creator Opportunity (This One's Brilliant)

Most creators aren't selling merch. Even when they want to, they don't know how.

Here's the play:

Find creators with 100K+ followers. Look for phrases they say repeatedly. Cody says "a thousand percent" constantly. That's a t-shirt.

Build them a store. Buy their domain. Set everything up. Email them: "I built you a merch store. All lowercase subject line."

Ask for 5% of revenue. Nothing upfront.

Use tools like Amplify to scrape YouTube creator emails. Million Verifier to validate them. Instantly AI to send cold emails at scale.

The Real Business Model

This isn't just about t-shirts.

Stickers. Notebooks. Mugs. Custom embroidery. Laser engraving. Wedding jackets for Nashville bachelorette parties.

Print-on-demand companies are competing by adding new products constantly.

Unlike drop shipping, you can actually sell this business. You own IP. You own graphics. You own cash flow.

The Automation Stack

  • Research: Everbe for product research

  • Creation: ChatGPT API for graphics

  • Automation: N8N for workflows (use Perplexity Pro to generate the JSON)

  • Background Removal: Dozens of tools available

  • Fulfillment: Printify connects to Etsy automatically

  • Scaling: Google Shopping ads on winning products

What You Actually Need

  • Everbe subscription

  • ChatGPT API access

  • Etsy listing fees (20-30 cents each)

  • Time to set up automation

That's it.

The Credit Card Hack

Run Google Shopping ads on winning products. Use an Amex card (4x points on ad spend) or Chase Sapphire (3x points).

Make 20 cents per dollar spent. But stack thousands in credit card points.

Small margins become big when you spend $100K on ads.

Why Most People Will Fail

They'll try this for two weeks. Make no money. Quit.

The real operators know this is a volume game. You're building surface area. Most products fail. A few win big.

Your first business probably won't work anyway. But you'll learn skills that make the next one successful.

The Bottom Line

You can make another $100K per year with this strategy. Cody's done it. Others are doing it right now.

The arbitrage is simple: AI replaced expensive human labor. The opportunity window is still open.

But it won't stay that way forever.