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The Million-Dollar Business Nobody Talks About (Hidden in Your Attic)

Source: Transcript from interview with Rex Lindsay, Phoenix-based home performance business owner generating 7-figure revenue

You're being lied to about "easy" businesses.

Everyone talks about dropshipping. Everyone screams about Amazon FBA. Meanwhile, there's a guy named Rex in Phoenix making over a million dollars a year...

...crawling around attics.

And he's not even doing the work himself.

The $10,000 Handshake

Here's what happened when I dug into Rex's numbers:

• Average job: $10,000

• Gross margin: 52%

• Jobs per month: 60

• One project manager handles it all

But here's the kicker. Rex doesn't own trucks. Doesn't own equipment. Doesn't even have crews.

He found something better.

The Subcontractor Secret

Most people think starting a home service business means buying everything. Trucks, equipment, insurance headaches.

Rex flipped that thinking.

He finds small companies that do the work but suck at marketing. They have the equipment. They need the customers.

"The fastest way to start making some good healthy profits is to subcontract it," Rex told me.

Where does he find them? Facebook Marketplace. But the real gold mine? Equipment suppliers.

Think about it. Suppliers know who's buying what. They know who does good work. They know who needs more business.

One phone call to an insulation supplier gets you three qualified subs.

The Fear-Based Cash Machine

Rex sells three things:

1. Energy savings

2. Comfort

3. Fear

But mostly fear.

He shows up with infrared cameras. Points them at your attic. Shows you glowing red and yellow spots where your money is literally burning up.

"You're kind of selling fear a little bit," he admits.

It works.

The 30-Minute Gold Mine

Want to know the real money maker? Air scrubbers.

• Cost: $400

• Sale price: $1,200

• Install time: 30 minutes

• Labor cost: $50

Do the math. That's $750 profit for half an hour of work.

Rex did $56,000 in air scrubber sales this year. As a side dish to his main business.

"If we focus just on every home selling air scrubber, we could sell a million a year of them."

The Facebook Ad Formula

Rex's ads don't sell insulation or duct work.

They sell free attic inspections.

Simple videos. Rex in an attic talking about problems homeowners don't know they have. Strong call to action.

Cost per lead: $75

But here's the manipulation. Once he's in your house, he's not just inspecting. He's building a case.

Infrared cameras showing heat loss. Dusty, gross insulation photos. Disconnected ductwork.

By the time he sits you down, you're already sold.

The Numbers Game

Rex's unit economics on a $10,000 job:

• 52% gross margin

• 10% ad spend

• 10% commissions

• 10% overhead

• 15-20% net profit

On bad months, his ads return 8-9x. Good months? 15x return.

The Entry Points

Want in? You have three paths:

Path 1: Air Scrubber Only
Lowest barrier. Highest margin. $1M potential selling just air purification.

Path 2: Duct Cleaning Entry
$800 average ticket. Sell over the phone. Upsell once you're in the house.

Path 3: Full Home Performance
The $10,000 ticket play. Insulation, duct sealing, air quality - the whole package.

The Climate Opportunity

Rex operates in Phoenix. Hot summers drive demand.

But he says the real money is in places like Dallas or Salt Lake. Extreme heat AND extreme cold.

"You get a lot of pain in the winter and a lot of pain in the summer."

More pain = more sales.

The Reality Check

This isn't passive income. This isn't "set it and forget it."

You need systems. CRM software. Project managers. Quality control.

But Rex proves you don't need to own everything to control everything.

His best subcontractor gets 90% of their business from him. They're not stealing customers. They're partners.

The Million Dollar Question

Can you really make seven figures with the subcontractor model?

Rex's answer: "Yes, you can."

One metroplex. Good Facebook ads. Dialed systems. Million in net profit.

The opportunity is sitting in every attic in America.

Most people just don't know how to sell it.

This analysis comes from a detailed interview transcript with Rex Lindsay, owner of a 7-figure home performance business in Phoenix. All numbers and strategies are based on his actual business data shared in the conversation.

The bottom line: While everyone chases the next shiny online business, Rex built a million-dollar empire in the oldest industry on earth - making houses more comfortable.

And he's not even the one crawling around in attics.