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Turn Stickers Into $365K/Year? The Side Hustle Blueprint Inside
This and other possible side hustles you can make $1k a day with
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This My First Million episode features the show’s dynamic hosts—entrepreneurs with a knack for sniffing out viral business ideas—and a deep dive into Mark Jenney’s journey. Mark, a serial entrepreneur, launched his empire with a $0 budget, selling novelty dollar bills as a teen, and now manages a $50 million+ luxury Airbnb portfolio. His story is a masterclass in hustle, creativity, and capitalizing on trends1.
🎙️ EPISODE SNAPSHOT
Want to know how a 15-year-old can make $1,000 a day—legally? This episode is a wild ride through side hustles that actually bank, with real-world stats, actionable blueprints, and the kind of growth hacks that turn pocket change into serious cash. Think of it as Shark Tank meets TikTok, but with way more hustle and way less red tape1.
💡 KEY TAKEAWAYS (with Extra Context, Stats & Data)
Side Hustles Can Scale Fast—Like, Really Fast
Mark Jenney started by selling novelty dollar bills with celebrity faces on eBay at age 15. He was netting up to $1,000 a day in profit and eventually hit $10,000 a day in sales, becoming the largest seller of custom novelty collectible dollar bills on eBay. His total profit in the early days was around $365,000 a year—all with a simple sticker overlay and a local print shop1.
Resource Tip: eBay’s “Completed Listings” feature lets you spy on what’s selling and how much, perfect for market research.Mass Customization Wins—Emotion Sells
Businesses that personalize products—like custom jewelry, pet socks, or movie prop IDs—rake in millions. Caitlyn Minimalist (an Etsy store) has done $80–90 million in lifetime sales by offering custom name jewelry, often using customers’ own handwriting. Jungle Creations did $17 million in a single year with pet face socks. These models thrive on emotional connections and viral trends1.
Resource Tip: Etsy’s “Best Sellers” and TikTok’s “Trending Gifts” are goldmines for spotting what’s hot.Growth Hacks Beat Big Budgets—Every Time
Mark’s secret weapon? Direct messages to eBay auction losers, offering them the product at their highest bid. This tactic, plus hyper-targeted Facebook ads (like Teespring’s “target by last name or location”), slashes customer acquisition costs. Teespring grew to $100 million in revenue by targeting ads at people with specific last names or hometowns—engagement rates were through the roof1.
Resource Tip: Use Facebook’s “Custom Audiences” to target by name, location, or even school.Opportunities Are Everywhere—Especially in Niche Trends
The episode highlights how niche, quirky, or gimmicky ideas can explode if you spot the trend and move fast. Examples include McLovin IDs after Superbad, “bad motherf***er” wallets from Pulp Fiction, and custom hoodies with silhouettes of couples. These products piggyback on viral moments and pop culture, making them easy to market and sell1.
Resource Tip: Scour TikTok, Twitter, and Reddit for trending memes, movies, or music.You Don’t Need Perfection—Just Ship Fast
The best side hustles start with a “good enough” product and a willingness to iterate. Mark’s dollar bills weren’t perfect, but they shipped fast and improved over time. Caitlyn Minimalist started with handmade jewelry for friends before scaling to millions in sales1.
Resource Tip: Use print-on-demand services like Printful or Printify to test designs with zero upfront inventory.
🛠️ TOOLS, WEBSITES, RESOURCES MENTIONED (with How They’re Used)
eBay & Etsy
How used: Launchpads for testing and scaling novelty items. Mark used eBay to track sales and spy on competitors, while Caitlyn Minimalist built an $80M empire on Etsy.Facebook Ads
How used: Teespring’s growth engine—targeting ads by last name, location, or school for ultra-low customer acquisition costs.Office Max/Print Shops
How used: Mark printed his celebrity sticker overlays here—proof that local print shops can be your “manufacturing partner.”TikTok
How used: Market research for trending gift ideas and viral products. Jungle Creations and others use TikTok to spot what’s next.AI Image Tools
How used: Generate custom avatars or stylized images for products like movie prop IDs (e.g., “McLovin ID”).Print-on-Demand Platforms (Teespring, Printful, Printify)
How used: Sell custom t-shirts, hoodies, and more with zero inventory risk.Etsy’s “Best Sellers” & “Trending Gifts”
How used: Spy on top-performing products and spot emerging trends.
💼 BUSINESS IDEAS & OPPORTUNITIES (with Extra Context, Stats & Data)
Novelty Dollar Bills
Context: Print celebrity faces on sticker overlays and sell them as collectibles. Mark Jenney hit $10,000/day in sales and $365,000/year in profit as a teen.
Resource: eBay, Office Max, local print shops.Custom Jewelry
Context: Offer personalized bracelets or dog tags with names or signatures. Caitlyn Minimalist did $80M+ in sales, with average order values around $40–50.
Resource: Etsy, Shopify, handwriting-to-metal etching tools.Pet Face Socks
Context: Let customers upload a photo of their pet and print it on socks. Jungle Creations did $17M in a year.
Resource: Print-on-demand, Shopify, TikTok for marketing.Movie Prop IDs & Hoodies
Context: Create and sell custom IDs (like McLovin’s fake ID) or hoodies with silhouettes of couples. Piggyback on viral moments.
Resource: AI image tools, print-on-demand, Etsy.Print-on-Demand T-Shirts
Context: Use Teespring or similar platforms to sell shirts targeted by last name, hometown, or school. Teespring hit $100M in revenue with this model.
Resource: Teespring, Printful, Facebook Ads.
Life Hacks (with Extra Context & Data)
Spot Trends, Move Fast
Context: The best side hustles ride the wave of what’s hot. Jungle Creations and Mark Jenney both capitalized on trending products.
Resource: TikTok, Twitter, Reddit.Direct Outreach
Context: After an auction, message the losers and offer them the product at their highest bid. Mark used this to boost sales and become the top eBay seller.
Resource: eBay messaging, Etsy conversations.Personalization Pays
Context: Anything that feels unique or emotional—like a handwritten name or a pet’s face—commands a premium price. Caitlyn Minimalist and Jungle Creations prove this.
Resource: Etsy, Shopify, print-on-demand.
Highlight the Best Ideas That Will Make You the Most Money the Soonest
Novelty Dollar Bills
Stats: $1,000/day profit, $10,000/day sales, $365,000/year profit as a teen.
Resource: eBay, Office Max, local print shops.Pet Face Socks
Stats: $17M in a year.
Resource: Print-on-demand, Shopify, TikTok.Custom Jewelry
Stats: $80M+ lifetime sales, $40–50 average order value.
Resource: Etsy, Shopify, handwriting-to-metal etching tools.
📊 STATS & TRENDS WORTH NOTING (with Context)
$1,000 a Day Profit: Mark Jenney’s novelty dollar bill hustle hit this number fast, proving that quirky, low-cost products can scale quickly1.
$17 Million in a Year: Jungle Creations’ pet face socks show the power of mass customization and viral marketing1.
$80 Million Lifetime Sales: Caitlyn Minimalist’s custom jewelry empire is a masterclass in emotional marketing and repeat customers1.
Trend Riding: The episode highlights how trends in movies, music, and social media can be goldmines if you move fast and execute well1.
🔑 ACTIONABLE STRATEGIES (Step-by-Step with Extra Context)
Find Your Niche
Look for playful, trending, or emotional products that people want to share or gift. Use TikTok, Twitter, and Reddit to spot trends.Test Fast on eBay/Etsy
List your product, see what sells, and double down on what works. Use eBay’s “Completed Listings” and Etsy’s “Best Sellers” for market research.Personalize Everything
Offer customization options—names, faces, signatures—anything that makes the product feel unique. Use print-on-demand and handwriting-to-metal tools.Use Direct Outreach
After auctions or sales, message interested buyers who didn’t win and offer them the product at their top price. This boosts sales and builds loyalty.Leverage Social Media
Use TikTok and Facebook to spot trends and run hyper-targeted ads. Target by name, location, or school for ultra-low customer acquisition costs.Ship Fast, Iterate Faster
Don’t wait for perfection. Launch, learn, and improve as you go. Use print-on-demand to test designs with zero upfront inventory.
Any Books Mentioned or Recommended
No specific books were mentioned, but the episode is packed with real-world case studies and actionable advice—think of it as a living, breathing business playbook1.
Growth Hacks & Cheat Codes (with Extra Context)
Auction Loser Outreach
Context: Message eBay auction losers and offer them the product at their highest bid—instant sales boost. Mark used this to become the top eBay seller1.Facebook Ad Targeting by Name/Location
Context: Teespring’s trick for ultra-low customer acquisition costs. Targeting by last name, location, or school drives crazy engagement1.Trend Riding
Context: Jump on viral moments in movies, music, or social media to create and sell related products fast. Jungle Creations and Mark Jenney both did this1.
Businesses Mentioned & Context
Mark Jenney’s Side Hustles
Context: Started with novelty dollar bills on eBay, scaled to $1,000 a day profit, and now runs a $50 million+ luxury Airbnb portfolio1.Caitlyn Minimalist
Context: Custom jewelry business that’s done $80 million in sales by personalizing keepsakes with names and handwriting1.Jungle Creations
Context: Pet face socks company that did $17 million in a year by letting customers upload their pet’s photo for custom socks1.Teespring
Context: Print-on-demand t-shirt company that grew fast by targeting ads by last name and location1.
Common Theme of the Podcast
The episode is all about hustle, creativity, and execution. The hosts and guests celebrate scrappy, low-cost ideas that can scale fast if you spot trends, personalize products, and move quickly. It’s a masterclass in turning side projects into serious income—proving that sometimes, the best business ideas are the ones that make you smile (and bank)1.
📝 EXECUTIVE SUMMARY
This My First Million episode is your ultimate side hustle starter kit. From novelty dollar bills to pet socks and custom jewelry, the show reveals how real entrepreneurs are making $1,000 a day—or much more—by spotting trends, personalizing products, and using clever growth hacks. Whether you’re looking for your first side hustle or your next big idea, this episode proves that the best opportunities are often hiding in plain sight, waiting for someone with hustle and a little creativity to grab them
Absolutely—here’s a deep dive into the context around external factors, business metrics, trends, initiatives, and forward-looking statements relevant to the My First Million episode on side hustles making $1,000 a day, with a focus on the businesses and strategies discussed.
External Factors
Economic Conditions
The rise of accessible e-commerce platforms like eBay and Etsy has democratized entrepreneurship, allowing anyone with a laptop and a creative idea to start a business for pennies. The episode highlights the low-cost nature of these ventures—many started with just a few hundred dollars and scaled rapidly due to minimal overhead and high margins.
Regulatory Conditions
There’s a brief discussion about the legality of selling novelty dollar bills, with the hosts noting that while there might be some gray area, similar items (like custom coins and collectibles) are commonly sold, making it a viable business as long as it doesn’t violate currency laws1.
Consumer Behavior
Consumers are increasingly drawn to personalized, emotional, or trend-driven products. The success of businesses like Caitlyn Minimalist and Jungle Creations underscores a shift toward mass customization—people want unique, meaningful gifts, especially those that evoke nostalgia or connection1.
Competitive Conditions
Competition is fierce but manageable for those who execute quickly. Mark Jenney’s strategy of direct messaging eBay auction losers and offering them the product at their highest bid is a clever way to outmaneuver competitors and capture more sales. The hosts also note that spotting and riding trends (like viral movie props or celebrity faces) can help differentiate a business in a crowded marketplace1.
Business Metrics
Mark Jenney’s Novelty Dollar Bill Hustle:
Revenue: Peaked at $10,000/day in sales
Profit: Averaged $1,000/day in profit, with some days as high as $1,500/day
Annual Profit: Estimated at $365,000/year during his peak as a teenager
Volume: Sold about 100 bills per day at $15 each, including shipping1
Caitlyn Minimalist (Custom Jewelry):
Lifetime Sales: $80–90 million
Transactions: Estimated 2 million
Average Order Value: $40–50
Jungle Creations (Pet Face Socks):
Annual Revenue: $17 million in 2018
Sales Velocity: $1 million in a week during peak periods1
Teespring (Print-on-Demand T-Shirts):
Revenue: Reached $100 million
Customer Acquisition Cost (CAC): Extremely low due to hyper-targeted Facebook ads
Significant Trends
Mass Customization:
The episode highlights a clear trend toward products that can be personalized, whether it’s jewelry with a loved one’s handwriting, pet socks, or custom movie prop IDs. This taps into consumers’ desire for unique, meaningful items1.
Riding Viral Trends:
Businesses that quickly capitalize on viral moments (e.g., movie releases, trending memes, or celebrity news) can achieve explosive growth. Examples include McLovin IDs from Superbad and “bad motherf***er” wallets from Pulp Fiction1.
Low-Barrier Entry:
The proliferation of print-on-demand services, AI image tools, and e-commerce platforms has made it easier than ever to launch and scale a business with minimal upfront investment1.
Emotional Marketing:
Products that evoke strong emotional responses (e.g., memorial jewelry, pet portraits) command premium prices and foster customer loyalty1.
Business Initiatives
Direct Outreach to Auction Losers:
Mark Jenney messaged eBay auction losers and offered them the product at their highest bid, significantly boosting sales and outmaneuvering competitors1.
Hyper-Targeted Advertising:
Teespring and others used Facebook ads to target customers by last name, location, or school, resulting in ultra-low customer acquisition costs and high engagement1.
Print-on-Demand and Drop Shipping:
Businesses like Jungle Creations leveraged print-on-demand and drop shipping to scale rapidly without holding inventory1.
Continuous Trend Spotting:
The hosts emphasize the importance of monitoring TikTok, Twitter, and pop culture for the next big trend to capitalize on1.
Product Diversification:
Entrepreneurs are encouraged to “remix” successful ideas—keeping 80% of the core concept and changing 20% to tap into new trends or niches1.
Forward-Looking Statements
Scaling Beyond Side Hustles:
Mark Jenney’s journey from novelty dollar bills to a $50 million+ luxury Airbnb portfolio demonstrates the potential to scale a side hustle into a substantial, diversified business1.
Goal of Ongoing Innovation:
The hosts and guests stress the importance of continually spotting and riding new trends, suggesting that the most successful entrepreneurs are those who stay nimble and adapt quickly1.
Expansion of Mass Customization:
There’s a clear intention to expand into new areas of mass customization, leveraging technology (like AI image tools) to create even more personalized products1.
Building Brand Loyalty:
The focus on emotional, meaningful products is seen as a way to build long-term customer relationships and repeat business1.
Summary Table
Area | Key Insights & Data |
---|---|
External Factors | Low-cost e-commerce, regulatory gray areas, consumer demand for personalization, trend-driven sales |
Business Metrics | $1k–$10k/day sales, $365k/year profit (dollar bills); $80–90M lifetime sales (jewelry); $17M/year (socks) |
Significant Trends | Mass customization, viral trend riding, low-barrier entry, emotional marketing |
Business Initiatives | Direct outreach, hyper-targeted ads, print-on-demand, trend spotting, product diversification |
Forward-Looking | Scaling side hustles, ongoing innovation, expansion of customization, building brand loyalty |
These insights paint a picture of a dynamic, fast-moving entrepreneurial landscape where creativity, speed, and emotional resonance are the keys to turning simple ideas into serious income.
The full episode can be seen here