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- Why Everyone's Wrong About Threads vs. Twitter (And What Sam Ovens Knows That You Don't)
Why Everyone's Wrong About Threads vs. Twitter (And What Sam Ovens Knows That You Don't)
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Why Everyone's Wrong About Threads vs. Twitter (And What Sam Ovens Knows That You Don't)
You probably think you understand the Threads vs. Twitter war.
You don't.
Here's what actually happened when 100 million people signed up for Threads in one week. And why a guy who built a $36 million business thinks most people are missing the real game being played.
The Lie Everyone's Telling About Threads
"It's just a Twitter clone."
Wrong.
Mark Zuckerberg didn't spend millions building a clone. He built a trap.
Think about it. Instagram has 1.5 billion users. If just 20% try Threads, it's bigger than Twitter overnight. But that's not the scary part.
The scary part is what happens next.
Why Twitter Users Are Actually Screwed
You know that feeling when you open Twitter? That instant hit of chaos and anger?
That's not an accident. Twitter makes money from engagement. And nothing drives engagement like making you mad.
But here's what the podcast hosts noticed when they first opened Threads:
Gary Vee saying "I hope you all have such a wonderful day."
Not outrage. Not politics. Just... niceness.
Meta seeded Threads with positive people. They created a culture where being kind gets you more reach than being angry.
This isn't about features. It's about rewiring your brain.
The $2 Million Mistake That Explains Everything
Sam Ovens built Consulting.com to $36 million in revenue. But he was only keeping $5 million.
Why?
He was spending $2 million a month on ads. Chasing vanity metrics. Building for the wrong thing.
Then he read one book on his honeymoon. "Lean Thinking."
He realized something that will save your business:
"All our time, money, attention, and headcount was on ads, which customers didn't value."
Sound familiar?
Twitter spent years building features nobody wanted. Fleets. Spaces. Blue checkmarks for $8.
Meanwhile, Meta built the one thing that matters: a better experience.
The Invisible Feature That Kills Competition
Here's what most people miss about successful platforms.
It's not the features you can see. It's the ones you can't.
TikTok's secret isn't video editing tools. It's comment sorting that hides negativity.
YouTube fixed their toxic comment problem not with moderation tools. With algorithm changes that promote funny, positive comments.
Threads' killer feature isn't text formatting or DMs.
It's making you feel good when you use it.
What Sam Ovens Does That You Don't
Sam has one pair of shoes. Same socks. Same underwear. Same soap (20 blocks of tea tree).
He doesn't use social media. At all.
He delivered his own baby. With his hands.
This sounds crazy until you understand the pattern.
Sam removes everything that doesn't matter. Then obsesses over what does.
His current company, Skool, has no paid marketing. Zero. They grow through product quality and network effects.
While everyone else fights for attention, Sam builds things people actually want to use.
The Network Effect Trap
Here's the part that should terrify Twitter investors.
Sam won't build software without network effects anymore. Because he learned something most founders never figure out:
Once you have real network effects, competition becomes impossible.
Threads has Instagram's social graph. That's 1.5 billion connections ready to activate.
Twitter has... tweets.
When your friend joins Threads, they bring their entire Instagram network with them. When they join Twitter, they start from zero.
This isn't about better features. It's about basic math.
Why "Never Bet Against Zuck" Isn't Just Advice
The podcast hosts said something that stuck:
"Never bet against Zuck when it comes to consumer social."
Here's why that matters.
Google+ had better features than Facebook. It failed.
Vine had better video tools than Instagram Stories. It died.
Features don't win. Execution does.
And Meta has something Twitter lost: the ability to execute.
The Real Reason Twitter Will Survive (But Won't Thrive)
Twitter won't die. It'll become a niche.
Like Reddit for news junkies. Or LinkedIn for professionals.
The journalists will stay. The politicians will stay. The people who need the chaos will stay.
But everyone else? They're already gone.
When your mom starts using Threads instead of checking Twitter for news, the game is over.
What This Means for Your Business
Stop building features. Start building culture.
Stop chasing growth. Start creating network effects.
Stop fighting on social media. Start building your own platform.
Sam Ovens went from spending $2 million a month on ads to zero marketing spend. His new company grows faster than his old one ever did.
The lesson isn't about social media platforms.
It's about understanding what people actually want.
The Part Nobody Talks About
Meta will monetize Threads better than Twitter ever could.
Have you tried running Twitter ads? The platform is broken compared to Facebook's ad system.
Meta has decades of advertiser relationships. Billion-dollar revenue streams. The infrastructure to actually make money from social media.
Twitter has... chaos.
When brands can choose between advertising next to thoughtful conversations or angry rants, which do you think they'll pick?
What Happens Next
Threads becomes the mainstream social network. Clean, positive, profitable.
Twitter becomes the niche network. Chaotic, passionate, barely profitable.
Most creators will hedge their bets. Post on both.
The smart ones will pick a side early. Build their audience where the growth is happening.
The really smart ones will do what Sam Ovens did.
Build their own platform entirely.
The Question You Should Be Asking
This isn't really about Threads vs. Twitter.
It's about understanding how platforms win in 2024.
Not through features. Through feelings.
Not through technology. Through psychology.
Not through marketing. Through culture.
The real question isn't which platform will win.
It's what you're building that creates the same kind of lock-in.
Because the next big platform war is already starting.
And the winners won't be the ones with the best features.
They'll be the ones who understand what Sam Ovens figured out:
Remove everything that doesn't matter. Obsess over what does.
Make people feel good when they use your thing.
Everything else is just noise.